1: You will be able to legitimately put entrepreneur in your Instagram bio.
2: To combat diet culture.
3: You will add low-paying jobs to the economy.
4: To always have a lifetime supply of salami at your fingertips.
5: Dating will be cheaper. You will pay for dinner at cost.
6: To add to your mother’s disappointment that you never got a good, steady job.
7: Politicians will pretend to care about your small business during election year.
8: As a child, you fell asleep scheming about different types of restaurants you could open when you grew up. You loved sandwiches. You thought about opening up a peanut butter and jelly sandwich restaurant (talk about differentiation) but settled on a deli because delis are cooler and have a more defined market. You dreamt about the layout and the name and imagined how much fun it would be to tell people you owned a deli.
9: You might make money.